Qualitative research relies on data obtained by the researcher from first-hand observation, interviews, questionnaires (on which participants write descriptively), focus groups, participant observation, recordings made in natural settings, documents, and artifacts.
The data are generally non-numerical. Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis.
Qualitative research methods have been used in sociology, anthropology, political science, psychology, social work, and educational research. Qualitative researchers study individuals' understanding of their social reality.

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Adapted from Wikipedia, the free encyclopedia. Internet. Accessed on May 4, 2021. Available at https://en.wikipedia.org/wiki/Qualitative_research