A conceptual and strategic framework that spells out goals and objectives, priority themes, and key strategies to be addressed by relevant operatives at all levels.

Advocacy is the process of using information strategically to change policies that affect the lives of disadvantaged people. – British Organisation of NGOs in Development (BOND)

Advocacy is any effort to influence policy- and decision-makers, to fight for social change, to transform public perceptions and attitudes, to modify behaviors, or to mobilize human and financial resources. – GAVI

Advocacy is speaking up, drawing attention to an issue and winning the support of key constituencies in order to influence policies and spending and bring about change. – WHO TB advocacy

Advocacy is about influencing or changing relationships of power. – World Bank

World Health Organization. Measuring medicine prices, availability, affordability and price components. Internet. Accessed on January 24, 2016.