A conceptual and strategic framework that spells out goals and objectives, priority themes and key strategies to be addressed by relevant operatives at all levels.
Advocacy is the process of using information strategically to change policies that affect the lives of disadvantaged people. – British Organisation of NGOs in Development (BOND)
Advocacy is any effort to influence policy and decision-makers, to fight for social change, to transform public perceptions and attitudes, to modify behaviours or to mobilize human and financial resources. – GAVI
Advocacy is speaking up, drawing attention to an issue and winning the support of key constituencies in order to influence policies and spending and bring about change. – WHO TB advocacy
“Advocacy is an ongoing process aiming at change of attitudes, actions, policies and laws by influencing people and organizations with power, systems and structures at different levels for the betterment of people affected by the issue.” – Adapted from an advocacy skills-building workshop, India HIV/AIDS Alliance, India, November 2002
Advocacy is about influencing or changing relationships of power. – World Bank
World Health Organization. Measuring medicine prices, availability, affordability and price components. Internet. Accessed on January 24, 2016.